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Marketing Committee

Robin Campbell, Chair
William F. Laman Public Library
2801 Orange Street
North Little Rock, AR 72114
robin.campbell@lamanlibrary.org
(501) 772-9600

Kenya Böes
Circ Staff & Social Media Coordinator
Faulkner County Library
1900 Tyler Street
Conway, AR 72032
kenya.boes@fcl.org
(501) 327-7482

Kari Lapp
Community Engagement Manager
Saline County Library
1800 Smithers Drive
Benton, AR 72015
KariL@salinecountylibrary.org
(501) 778-4766 xt 1350

Philip Shackelford
Library Director
South Arkansas Community College
300 Summit Avenue
El Dorado, AR 71730
pshackelford@southark.edu
(870) 864-7116

Mission and Responsibilities

To increase public awareness of the value and impact of all types of libraries and to promote the ArLA brand through social media and other marketing strategies.

Duties of the Committee

  1. Develop and implement a marketing plan to promote the organization to potential members.
  2. Develop and implement a plan of action to promote the activities of all types of libraries, librarians and ArLA members.
  3. Promote public relations and advocacy through social media via Facebook, Twitter, etc. and through other marketing strategies..
  4. Promote the organization's activities and initiatives through social media and other marketing strategies..
  5. Work with the Awards Committee Chair to disseminate information about ArLA award winners via social media and local newspapers.  Membership Members will be appointed by the Committee Chair and must be current members of the Association. resources to members.


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