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Saline County Library Recipient of the 2019 John Cotton Dana Public Relations Award

29 May 2019 10:29 AM | Ronald Russ (Administrator)

The Library Leadership and Management Association (LLAMA) announced that eight winners will receive this year’s John Cotton Dana Library Public Relations Awards. The John Cotton Dana Awards were inaugurated in 1946 by The American Library Association and the H.W. Wilson Publishing Company. The award is named after the first librarian to make use of public relations to "publicize" library activities. The award is one of the most coveted, perhaps the most prestigious of the awards recognizing marketing and public relations excellence. The award is managed by the Library Leadership and Management Association (LLAMA) division of the American Library Association.

Saline County Library in Arkansas is one of those recipients. With a goal of engaging inactive and non-cardholders and to establish relationships with local businesses, Saline County Library did just that with their 2018 library card campaign by taking Library Card Sign-Up Month and turning it into a community partnership. Creating a theme, “Power of the Card” that emphasized the unlimited possibilities a simple card could provide, Saline partnered with over 60 local businesses and residents to provide discounts at those business through the power of the library card. For a budget under $250, Saline’s new card encouraged the addition of 330 new cards being issued and 1,713 cards being renewed. The campaign not only drew in more patrons but also created new community partners with over 500 patrons using their library card to get discounts on anything from a tattoo to a steak dinner.

For the original press release and a list of the other winners, click here.

You can also visit the Saline County Library website at:

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